Filmtracks.com Advertisement Media Kit

Originally published in November 1995, Filmtracks.com was officially launched in October 1996, serving the movie soundtrack industry with its first library of original online reviews. More than sixteen years and hundreds of millions of page views later, Filmtracks remains the most visible elder statesman of the soundtrack genre on the web.

Filmtracks exists at a crossroads between the movie and music industries, with soundtracks attracting both movie-goers and music enthusiasts alike. There are two different but consistent crowds of visitors at Filmtracks: first, the 3,000 to 5,000 hardcore soundtrack collectors, and second, the tens of thousands of casual movie and music fans each day who come to the site seeking album information, opinions on movies, lyrics, sheet music, and more. Based on internal surveys, these viewers tend to be between the ages of 18 and 32, 60% male, and habitual movie-goers.

As a content site, Filmtracks features about two million words of unique review material. Extensive information about each album covered at Filmtracks prompts significant user participation, with hundreds of thousands of forum comments and millions of votes throughout the site. The reviews and attached comment areas receive almost all of the traffic from the casual movie-going fans, while the home page, primary "Scoreboard" forum, and internal search engine receive consistent viewership from the hardcore soundtrack collectors. The site's objective is to continue providing content that bridges the gap between both types of viewership.

Within the soundtrack genre, Filmtracks' traffic is substantially greater than that of younger sites offering similar content. The initial burst of interest in the site was fueled by hundreds of links to individual reviews from the Yahoo! Directory in the 1990's, as well as recognition from Entertainment Weekly, CNN, and Variety, among others, within the first five years. Since then, Filmtracks has continued to build upon its core followers due to its industry-defying longevity. Starting in 1997, the site has made both image-based and text-based ads available to companies in the movie and music industry, including special deals for hidden text links to maximize search engine optimization.

Advertisers at Filmtracks have included record labels, studios, composers, magazines, music-related retailers, and the agencies that represent all of the above. The banners at Filmtracks for one record label, C.A.M. Original Soundtracks of Italy, were so successful for their company that they retained top 468x60 positions in three major sections of the site for twelve years. Competitive CPMs under $3, high traffic in the genre, cross-over viewership between movie and music fans, and the option for a performance guarantee (a makegood that ensures your ads will run for a certain length of time) give Filmtracks a unique advantage for your consideration.

Use the contact information available here for more details about advertising opportunities at Filmtracks. Please be aware that the site has traditionally partnered with only others in the entertainment industry. Also, due to the high amount of requests for text link ads, many of which automated, please introduce yourself and personalize your request so that it is clear that you have spent some time browsing Filmtracks.