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Filmtracks.com Advertisement Media Kit
- All impression statistics are based on the traffic during October 2005, which was an average month in
impressions. If you purchase a Performance Guarantee Package, you could conceivably take advantage of stronger
Filmtracks months of traffic at no extra expense to you.
- The statistics provided for each major section at Filmtracks include either image impressions (which are used
to calculate the CPM on image ads) and text impressions (which are used to calculate text link ads). The latter
is a better indicator for text ads meant to reach spider/robot traffic without any tracking codes in the URL.
Be sure to note the impression numbers under each section to see the areas of the site most frequently indexed by the
(non-image loading) spiders.
- When you buy a placement at Filmtracks, you receive 100% of the impressions for
that placement. We do not rotate banners between multiple advertisers.
- Sections other than those you see below can also feature more highly targeted ads, although the traffic in
these sections is significantly lower.
2006 Inventory/Rate Card
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Types of Ads:
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Straight Impressions:
Basic pay per impression style of advertisements, to be purchased in increments of 1000.
Prices listed are CPM (cost per thousand impressions). Impression totals over 500,000
per placement are available at the 500,000 CPM rate.
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Performance Guarantee:
For a slightly higher CPM, you receive the ultimate in makegood policies with our Performance Guarantee campaigns. With this structure, you purchase both a number of impressions and a minimum term (in months)
for your ads. Thus, you can eliminate all worries about multiple, short-term non-unique impressions as well as
ensure your impression numbers regardless of Filmtracks' traffic. If your ads reach their maximum number of
impressions (per placement) before the term is up, your ads will continue to run until that set date. Likewise,
if Filmtracks does not deliver the desired number of impressions in the given term, your ads will continue to
run into the next month(s) until those impressions are reached. Nearly all advertisers at Filmtracks choose
this option.
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Home Page
(http://www.filmtracks.com/) |
Straight Impressions |
Performance Guarantee |
| 100,000 |
250,000 |
500,000 |
1 Month |
3 Months |
6 Months |
|
| 1. Leaderboard (728 x 90) Top |
(view) |
$2.5 |
$2.25 |
$2 |
$200
($2.75 CPM) |
$550
($2.5 CPM) |
$990
($2.25 CPM) |
| 2. Regular (468 x 60) Top/Right (with text link) |
(view) |
$2 |
$1.75 |
$1.5 |
$165
($2.25 CPM) |
$440
($2 CPM) |
$770
($1.75 CPM) |
| 3. Button (125 x 90) Top/Left |
(view) |
$1.25 |
$1 |
$0.75 |
$110
($1.5 CPM) |
$275
($1.25 CPM) |
$440
($1 CPM) |
| 4. Skyscraper (160 x 600) Middle/Right |
(view) |
$1.5 |
$1.25 |
$1 |
$130
($1.75 CPM) |
$330
($1.5 CPM) |
$550
($1.25 CPM) |
| 5. Square (160 x 160) Top/Right |
(view) |
$1.75 |
$1.5 |
$1.25 |
$145
($2 CPM) |
$385
($1.75 CPM) |
$660
($1.5 CPM) |
| 6. Leaderboard (728 x 90) Bottom |
(view) |
$1 |
$0.75 |
$0.5 |
$90
($1.25 CPM) |
$220
($1 CPM) |
$330
($0.75 CPM) |
| 7. Regular (468 x 60) Bottom (with text link) |
(view) |
$0.85 |
$0.6 |
$0.4 |
$70
($1 CPM) |
$175
($0.8 CPM) |
$265
($0.6 CPM) |
| 8. Text Box (up to 4 links) Top/Left |
(view) |
$0.6 |
$0.5 |
$0.4 |
$75
($0.7 CPM) |
$200
($0.6 CPM) |
$330
($0.5 CPM) |
| 9. Text Link (1 link) Middle/Right |
(view) |
$0.25 |
$0.2 |
$0.15 |
$35
($0.3 CPM) |
$80
($0.25 CPM) |
$130
($0.2 CPM) |
| 10. Hidden Text Link (1 link) Top |
(view) |
$0.15 |
$0.1 |
$0.07 |
$20
($0.18 CPM) |
$40
($0.13 CPM) |
$65
($0.1 CPM) |
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Guaranteed Impressions per Placement:
• 73,200 image impressions per month
• 109,800 text impressions per month
|
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Reviews (with indeces)
(http://www.filmtracks.com/titles/) |
Straight Impressions |
Performance Guarantee |
| 100,000 |
250,000 |
500,000 |
1 Month |
3 Months |
6 Months |
| 11. Leaderboard (728 x 90) Top |
(view) |
$2.25 |
$2 |
$1.75 |
$610
($2.5 CPM) |
$1650
($2.25 CPM) |
$2930
($2 CPM) |
| 12. Regular (468 x 60) Top/Right (with text link) |
(view) |
$1.75 |
$1.5 |
$1.25 |
$490
($2 CPM) |
$1280
($1.75 CPM) |
$2200
($1.5 CPM) |
| 13. Button (125 x 90) Top/Left |
(view) |
$0.75 |
$0.6 |
$0.45 |
$205
($0.85 CPM) |
$510
($0.7 CPM) |
$800
($0.55 CPM) |
| 14. Skyscraper (160 x 600) Middle/Left |
(view) |
$0.75 |
$0.6 |
$0.45 |
$205
($0.85 CPM) |
$510
($0.7 CPM) |
$800
($0.55 CPM) |
| 15. Square (160 x 160) Middle/Left |
(view) |
$0.4 |
$0.33 |
$0.25 |
$120
($0.5 CPM) |
$290
($0.4 CPM) |
$440
($0.3 CPM) |
| 16. Text Box (up to 4 links) Top/Left |
(view) |
$0.3 |
$0.22 |
$0.16 |
$200
($0.35 CPM) |
$485
($0.28 CPM) |
$765
($0.22 CPM) |
| 17. Text Link (1 link) Middle/Right |
(view) |
$0.07 |
$0.05 |
$0.04 |
$50
($0.09 CPM) |
$120
($0.07 CPM) |
$210
($0.06 CPM) |
| 18. Hidden Text Link (1 link) Top |
(view) |
$0.04 |
$0.03 |
$0.02 |
$30
($0.05 CPM) |
$70
($0.04 CPM) |
$105
($0.03 CPM) |
As of 2006, impression count and placement
includes all of Filmtracks reviews.
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Guaranteed Impressions per Placement:
• 244,000 image impressions per month
• 579,500 text impressions per month
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Comment Areas
(http://www.filmtracks.com/comments/) |
Straight Impressions |
Performance Guarantee |
| 100,000 |
250,000 |
500,000 |
1 Month |
3 Months |
6 Months |
| 19. Leaderboard (728 x 90) Top |
(view) |
$2 |
$1.75 |
$1.5 |
$230
($2.25 CPM) |
$620
($2 CPM) |
$1090
($1.75 CPM) |
| 20. Regular (468 x 60) Top/Right (with text link) |
(view) |
$1.5 |
$1.25 |
$1 |
$180
($1.75 CPM) |
$465
($1.5 CPM) |
$775
($1.25 CPM) |
| 21. Button (125 x 90) Top/Left |
(view) |
$0.65 |
$0.5 |
$0.35 |
$80
($0.75 CPM) |
$185
($0.6 CPM) |
$280
($0.45 CPM) |
| 22. Skyscraper (160 x 600) Middle/Right |
(view) |
$0.75 |
$0.6 |
$0.45 |
$90
($0.85 CPM) |
$215
($0.7 CPM) |
$340
($0.55 CPM) |
| 23. Square (160 x 160) Middle/Right |
(view) |
$0.4 |
$0.33 |
$0.25 |
$50
($0.5 CPM) |
$125
($0.4 CPM) |
$185
($0.3 CPM) |
| 24. Leaderboard (728 x 90) Bottom |
(view) |
$1 |
$0.75 |
$0.5 |
$130
($1.25 CPM) |
$310
($1 CPM) |
$465
($0.75 CPM) |
| 25. Text Box (up to 4 links) Top/Left |
(view) |
$0.16 |
$0.14 |
$0.12 |
$175
($0.18 CPM) |
$470
($0.16 CPM) |
$820
($0.14 CPM) |
| 26. Text Link (1 link) Middle/Right |
(view) |
$0.06 |
$0.04 |
$0.03 |
$70
($0.07 CPM) |
$145
($0.05 CPM) |
$235
($0.04 CPM) |
| 27. Hidden Text Link (1 link) Top |
(view) |
$0.03 |
$0.02 |
$0.01 |
$40
($0.04 CPM) |
$85
($0.03 CPM) |
$115
($0.02 CPM) |
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Accessible through review pages.
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Guaranteed Impressions per Placement:
• 103,700 image impressions per month
• 976,000 text impressions per month
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Scoreboard Forum
(http://www.filmtracks.com/scoreboard/) |
Straight Impressions |
Performance Guarantee |
| 100,000 |
250,000 |
500,000 |
1 Month |
3 Months |
6 Months |
| 28. Leaderboard (728 x 90) Top |
(view) |
$2.5 |
$2.25 |
$2 |
$110
($2.75 CPM) |
$295
($2.5 CPM) |
$535
($2.25 CPM) |
| 29. Regular (468 x 60) Top/Right (with text link) |
(view) |
$2 |
$1.75 |
$1.5 |
$90
($2.25 CPM) |
$240
($2 CPM) |
$415
($1.75 CPM) |
| 30. Button (125 x 90) Top/Left |
(view) |
$1.25 |
$1 |
$0.75 |
$60
($1.5 CPM) |
$150
($1.25 CPM) |
$240
($1 CPM) |
| 31. Skyscraper (160 x 600) Middle/Right |
(view) |
$1.75 |
$1.5 |
$1.25 |
$80
($2 CPM) |
$210
($1.75 CPM) |
$355
($1.5 CPM) |
| 32. Square (160 x 160) Middle/Right |
(view) |
$1.5 |
$1.25 |
$1 |
$70
($1.75 CPM) |
$180
($1.5 CPM) |
$300
($1.25 CPM) |
| 33. Text Box (up to 4 links) Top/Left |
(view) |
$0.6 |
$0.5 |
$0.4 |
$30
($0.7 CPM) |
$80
($0.6 CPM) |
$140
($0.5 CPM) |
| 34. Text Link (1 link) Middle/Right |
(view) |
$0.2 |
$0.18 |
$0.16 |
$20
($0.3 CPM) |
$45
($0.27 CPM) |
$80
($0.24 CPM) |
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This forum is excluded from robots, ensuring a focused discussion community.
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Guaranteed Impressions per Placement:
• 39,650 image impressions per month
• 45,750 text impressions per month
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Search Engine
(http://www.filmtracks.com/search/) |
Straight Impressions |
Performance Guarantee |
| 100,000 |
250,000 |
500,000 |
1 Month |
3 Months |
6 Months |
| 35. Leaderboard (728 x 90) Top |
(view) |
$1.5 |
$1.25 |
$1 |
$50
($1.75 CPM) |
$125
($1.5 CPM) |
$200
($1.25 CPM) |
| 36. Regular (468 x 60) Top/Right (with text link) |
(view) |
$1 |
$0.75 |
$0.5 |
$35
($1.25 CPM) |
$80
($1 CPM) |
$125
($0.75 CPM) |
| 37. Button (125 x 90) Top/Left |
(view) |
$0.6 |
$0.5 |
$0.4 |
$20
($0.7 CPM) |
$50
($0.6 CPM) |
$80
($0.5 CPM) |
| 38. Skyscraper (160 x 600) Middle/Right |
(view) |
$1 |
$0.75 |
$0.5 |
$35
($1.25 CPM) |
$80
($1 CPM) |
$125
($0.75 CPM) |
| 39. Square (160 x 160) Middle/Right |
(view) |
$0.75 |
$0.6 |
$0.45 |
$25
($0.85 CPM) |
$60
($0.7 CPM) |
$90
($0.55 CPM) |
| 40. Text Link (1 link) Middle/Right |
(view) |
$0.2 |
$0.18 |
$0.16 |
$10
($0.3 CPM) |
$25
($0.27 CPM) |
$45
($0.24 CPM) |
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Accessible through search results from any page on the site.
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Guaranteed Impressions per Placement:
• 27,450 image impressions per month
• 33,550 text impressions per month
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Review Section Pop-Up
(http://www.filmtracks.com/titles/) |
Straight Impressions |
Performance Guarantee |
| 100,000 |
250,000 |
500,000 |
1 Month |
3 Months |
6 Months |
41. Pop-Up Rectangle (300 x 150)
Review Pages |
(view) |
$2.7 |
$2.5 |
$2.25 |
$170
($2.95 CPM) |
$480
($2.75 CPM) |
$870
($2.5 CPM) |
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The pop-up loads upon the exiting of only the first review read. The cookie expires daily.
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Guaranteed Impressions per Placement:
• 57,950 image impressions per month
• 61,000 text impressions per month
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