> Just now discovering this year-old discussion due to JBlough's most recent post, but imma jump in here and agree with you that AI music is likely an existential threat to the jobs of new/up-and-coming composers. Truthfully, AI could probably actually produce something of equivalent quality for less time and money for a lot of things like non-prestige TV scores, nature docs, and other projects that often have a pretty fixed formula to the music.

> However, to Mephariel's point about the entertainment industry finding it easier to promote people than an AI, I'm not so sure that may still apply. The rise of AI influencers demonstrates it would be possible to create an AI composer identity, complete with an AI generated face and personality, and that many people would be willing to accept that and to become fans of the AI identity.

With half of my consulting projects over the last year-plus having some flavor of AI to them, it's worth adding a few things on this topic.

1) It was in the news this week that the CEO of the fintech Klarna said that he believes AI can do all the jobs humans do. This is of course straight nonsense. My teams have straight up recommended not having AI take over certain processes for a variety of reasons (cost, time, complexity, etc.).

2) And even if it could, the evidence out there that AI can do these jobs as well as experienced professionals - or, heck, just laypeople - is paltry. Just look at all the recent tests about agentic AI, or recent reporting on how poorly AI does when you want it to do your grocery shopping for you.

Having said that, while many AI use cases in entertainment are worrisome, the kerfuffle about its use to make more authentic accents in The Brutalist seems a tad silly. It's not like this was stealing jobs, though it does raise reasonable questions about performance authenticity.

AI composers are definitely coming though, and I would absolutely expect Bleeding Fingers to experiment with having AI fill in on the lower-profile work they take on, if they haven't done so already. Hans has never been gun-shy about experimenting with new tech anyway.

I do wonder if awards entities will start making rules on the percentage of a score's runtime that was made via AI assistance, similar to the current Academy rules on the use of preexisting themes.